000			01445nam a22002537a 4500
999			_c46053 _d46053
003			OSt
005			20240603103200.0
007			ta
008			170619s2015 enka|||| |||| 00| 0 eng d
020			_a978-1-78067-566-4
040			_aumsa _bspa _cumsa
050		4	_aHF 5439 .C6 _bP67 2015
100	1		_aPosner, Harriet _920170
245	1		_aMarketing fashion : _bstrategy, branding and promotion / _cHarriet Posner.
250			_a2a ed.
264		1	_aLondres : _bLaurence King publishing, _c2015.
300			_a240 p. : _bil. ; _c26 cm.
500			_aResumen: Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. If you are planning a career in fashion, it is essential to understand that marketing is a vital component of this global industry. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing brand identity. • Key theoretical concepts illustrated with industry examples • Broad range of case studies drawn from fashion, textile and retail businesses • Comprehensive coverage of digital marketing • For degree or foundation-level students as well as those contemplating a career in fashion
504			_aÍndice: p. 236-238
650		4	_aComercializacion de la moda _920171
650		4	_aIndustria del vestido _920172
650		4	_aModa _914682
942			_2lcc _cBK