Universidad Mesoamericana de San Agustín

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1.
La Investigación de mercados en un entorno de marketing / William R. Dillon, Thomas J. Madden, Neil H. Firtle; revisión técnica Borja González Llano.

by Dillon, William R | Madden, Thomas J | Firtle, Neil H.

Edition: 3a ed.Material type: Text Text; Format: print Publisher: Madrid, España : Irwin, c1996Availability: Items available for loan: UMSA Plantel Reforma [Call number: HF 5415.2 .D54 1996] (1).

2.
Dirección estratégica / Samuel C. Certo, J. Paul Peter, colaboración de Edward Ottensmeyer; revisión técnica Jesús Vázquez Llorens.

by Certo, Samuel C | Peter, J. Paul.

Edition: 3a ed.Material type: Text Text; Format: print Publisher: Madrid, España : Irwin, 1996Availability: Items available for loan: UMSA Plantel Reforma [Call number: HD 30.28 .C4718 1996] (2).

3.
Previsiones en los negocios / J. Holton Wilson, Barry Keating; revisión técnica Jesús Vásquez Llorens.

by Wilson, J. Holton | Keating, Barry.

Edition: 2a ed.Material type: Text Text; Format: print Publisher: Madrid, España : IRWIN, 1996Availability: Items available for loan: UMSA Plantel Reforma [Call number: HD 30.27 .W54 1996] (2).