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	1.	Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler; traducción R. Quijano R. by Kotler, Philip. Edition: 1a ed.Material type: Text; Format: print Publisher: México, D.F. : Diana, c1985Availability: Items available for loan: UMSA Plantel Reforma [Call number: HF 5415.13 .K6718] (2).
	2.	Marketing un enfoque global / E. Jerome McCarthy, William D. Perreault, Jr.; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica y Mary C. Pope. by McCarthy, E. Jerome \| Perreault, William D., Jr. Edition: 13a ed.Material type: Text; Format: print Publisher: México, D.F. : McGraw-Hill, c2001Availability: Items available for loan: UMSA Plantel Reforma [Call number: HF 5415.13 .M3218 2001] (3).
	3.	Planeación estratégica de mercado : problemas y enfoques analíticos / Derek F. Abell, John S. Hammond; traducción Alfredo Díaz Mata. by Abell, Derek F \| Hammond, John S. Edition: 1a ed., 8a reimpr.Material type: Text; Format: print Publisher: México, D.F. : Cecsa, reimpresión 2001Availability: Items available for loan: UMSA Plantel Reforma [Call number: HF 5415.13 .A2318] (2).
	4.	Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel; traducción Adolfo Deras Quiñones; revisión técnica Adriana Carranza. by Lamb, Charles W \| Hair, Joseph F \| MacDaniel, Carl. Edition: 6a. ed.Material type: Text; Format: print regular print Publisher: México, D.F. : Thomson, c2002Availability: Items available for loan: UMSA Plantel Reforma [Call number: HF 5415 .L3518 2002] (1).
	5.	Estrategia de marketing / O. C. Ferrell, Michael D. Hartline, George H. Lucas; traducción José Luis Núnez Herrejón; revisión técnica Carlos Mondragón. by Ferrell, O. C \| Hartline, Michael D \| Lucas, George H. Edition: 2a ed.Material type: Text; Format: print Publisher: México, D.F. : Thomson, c2002Availability: Items available for loan: UMSA Plantel Reforma [Call number: HF 5415.13 .F4818 2002] (1).
	6.	Marketing internacional / Subhash C. Jain; traducción Manuel Ortiz Staines; revisión técnica Jean Domette Nicolesco. by Jain, Subhash C. Edition: 6a ed.Material type: Text; Format: print Publisher: México, D.F. : Thomson, c2002Availability: Items available for loan: UMSA Plantel Reforma [Call number: HF 5415.13 .J3418 2002] (2).
	7.	Administración de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe; traducción Manuel Ortiz Staines; revisión Yezmín López Taymani. by Czinkota, Michael R \| Kotabe, Masaaki. Edition: 2a ed.Material type: Text; Format: print Publisher: México, D.F. : Thomson, 2001Availability: Items available for loan: UMSA Plantel Reforma [Call number: HF 5415.13 .C94 2001] (2).
	8.	Temas clave en marketing relacional / Manuel Alfaro Faus, coordinador. by Faus, Manuel Alfaro. Material type: Text; Format: print regular print Publisher: Madrid, España : McGraw-Hill, c2004Availability: Items available for loan: UMSA Plantel Reforma [Call number: HF 5415.5 .T45] (2).
	9.	El marketing según Kotler : cómo crear, ganar y dominar los mercados / Philip Kotler; traducción Federico Villegas. by Kotler, Philip. Material type: Text; Format: print regular print Publisher: Buenos Aires, Argentina : Paidós, c1999Availability: Items available for loan: UMSA Plantel Reforma [Call number: HF 5415.13 .K6718] (1).
	10.	Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel; traducción Manuel Ortiz Staines; revisión técnica Magdalena Figueroa Cruces. by Lamb, Charles W \| Hair, Joseph F \| MacDaniel, Carl. Edition: 8a ed.Material type: Text; Format: print regular print Publisher: México, D.F. : Thomson, c2006Availability: Items available for loan: UMSA Plantel Reforma [Call number: HF 5415 .L3518 2006] (1).
	11.	Executips para tu marketing gerencial : rumbo a las grandes ligas corporativas / Carlos Malagón Kamel. by Malagón Kamel, Carlos. Material type: Text; Format: print regular print Publisher: México, D.F. : McGraw-Hill, c1998Availability: Items available for loan: UMSA Plantel Reforma [Call number: HF 5415.13 .M34] (1).
	12.	Dirección de marketing : fundamentos y aplicaciones / Jaime Rivera Camino, Mencía de Garcillán López-Rua. by Rivera Camino, Jaime \| Garcillán López-Rua, Mencía de. Edition: 2a ed. revisada y actualizada.Material type: Text; Format: print Publisher: México, D.F. : Alfaomega ; Madrid, España : Esic, c2012Availability: Items available for loan: UMSA Plantel Reforma [Call number: HF 5415.13 .R58 2012] (1).
	13.	Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel; traducción Guadalupe Meza Staines; revisión técnica Ma. de los Ángeles Ramos Solano. by Lamb, Charles W \| Hair, Joseph F \| McDaniel, Carl. Edition: 11a ed.Material type: Text; Format: print regular print Publisher: México, D.F. : Cengage Learning, c2011Availability: Items available for loan: UMSA Plantel Reforma [Call number: HF 5415 .L3518 2011] (1).