Universidad Mesoamericana de San Agustín

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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel; traducción Adolfo Deras Quiñones; revisión técnica Adriana Carranza.

by Lamb, Charles W | Hair, Joseph F | MacDaniel, Carl.

Edition: 6a. ed.Material type: Text Text; Format: print regular print Publisher: México, D.F. : Thomson, c2002Availability: Items available for loan: UMSA Plantel Reforma [Call number: HF 5415 .L3518 2002] (1).

2.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel; traducción Manuel Ortiz Staines; revisión técnica Magdalena Figueroa Cruces.

by Lamb, Charles W | Hair, Joseph F | MacDaniel, Carl.

Edition: 8a ed.Material type: Text Text; Format: print regular print Publisher: México, D.F. : Thomson, c2006Availability: Items available for loan: UMSA Plantel Reforma [Call number: HF 5415 .L3518 2006] (1).