TY  - BOOK
AU  - Cheung,Víctor
TI  - Concept stores & pop-ups: integrated brand systems in graphics and space 
T2  - Brandlife
SN  - 978-988-77747-9-2
AV  - NK 2195 .S89 C66
PY  - 2019///
CY  - Hong Kong
PB  - Viction:ary, 
KW  - Almacenes al por menor
KW  - Diseño
KW  - Arquitectura de interiores
N1  - Resumen: Concept stores and pop-ups are all about discovery and stimulation. In a world where shopping options abound in the digital realm alone, perceptive brands are pushing creative boundaries to weave stories and cultivate inspiring ways of living within compelling physical environments to build deeper connections with their customers, whether through timeless narratives that truly distinguish them from the rest, or innovative displays that excite and engage.
In recognising the true power of design, the purveyors of stories and lifestyles in this book demonstrate how graphic identities and interiors can translate a brand's philosophies and purpose into tangible and memorable experiences. Besides an eye-opening showcase of 60 concept stores and pop-ups across the world, it also features interviews with market movers and shakers who bring today's best retail encounters across a variety of mediums and platforms to life
ER  -