TY  - BOOK
AU  - Posner,Harriet
TI  - Marketing fashion: strategy, branding and promotion 
SN  - 978-1-78067-566-4
AV  - HF 5439 .C6 P67 2015
PY  - 2015///
CY  - Londres
PB  - Laurence King publishing
KW  - Comercializacion de la moda
KW  - Industria del vestido
KW  - Moda
N1  - Resumen: Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. If you are planning a career in fashion, it is essential to understand that marketing is a vital component of this global industry.
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing brand identity.
• Key theoretical concepts illustrated with industry examples
• Broad range of case studies drawn from fashion, textile and retail businesses
• Comprehensive coverage of digital marketing
• For degree or foundation-level students as well as those contemplating a career in fashion; Índice: p. 236-238
ER  -