In recent years, the definition of 'wellness' has evolved from a passive state of being into an active pursuit of choices and activities that encompass a holistic concept beyond the physical dimensión. Although it is a meaningful journey that one can embark on to lead a fulfilling life, this pursuit has also given rise to the modern obsession with health and beauty that fuels and feeds into a multibillion-dollar industry.
The role of graphic identities and interior spaces in the business of wellness will continue to grow in significance with the introduction of new ideas and inventions. In demonstrating how design can be used to create engaging customer experiences for health and beauty brands today and tomorrow, this book features compelling projects and insights from around the world for your creative inspiration.