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Type hybrid : typography in multilingual design / Víctor Cheung.

By: Cheung, Víctor.
Material type: TextTextPublisher: North Point, Hong Kong : Viction workshop, c2016Description: 255 p. : il. ; 25 cm.ISBN: 978-988-13203-9-1.Subject(s): Tipos (Imprenta) | Artes gráficasLOC classification: Z 250 .A5 | C54
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Acervo general Z 250 .A5 C54 (Browse shelf) 1 Available 000018884
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Z 250 .A2 F7818 En torno a la tipografía / Z 250 .A2 F7818 En torno a la tipografía / Z 250 .A5 B4218 Tipo y color / Z 250 .A5 C54 Type hybrid : Z 250 .A5 S47 Tipografismo : Z 250 .A5 S47 Tipografismo : Z 250 .L48 Principios básicos de tipografía /

Resumen: Brought about by an increasingly globalised world. Type Hybrid offers a comprehensive overview of modern designs devised to speak to a multicultural audience. Amassing more than 170 logos and 100 design systems that demonstrate the complexities and riches of multilingual typography, the book unveils how designers form a new cohesive language by harmonising unique writing systems and cultural references for brands, events and packaging with a global perspective.

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