Marketing fashion : strategy, branding and promotion / Harriet Posner.
By: Posner, Harriet
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Material type: 
TextPublisher: Londres : Laurence King publishing, 2015Edition: 2a ed.Description: 240 p. : il. ; 26 cm.ISBN: 978-1-78067-566-4.Subject(s): Comercializacion de la moda | Industria del vestido | ModaLOC classification: HF 5439 .C6 | P67 2015
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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UMSA Plantel Reforma | Acervo general | HF 5439 .C6 P67 2015 (Browse shelf) | 1 | Available | 000018892 |
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| HF 5438.5 .M47 Promoción de ventas : | HF 5438.5 .M47 Promoción de ventas : | HF 5438.8 .E9 J54 Organización de eventos : | HF 5439 .C6 P67 2015 Marketing fashion : | HF 5439.8 .R6218 Juegos y dinámicas para la capacitación en ventas / | HF 5439.8 .R6218 Juegos y dinámicas para la capacitación en ventas / | HF 5470 .L47 Ferias comerciales : |
Resumen: Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. If you are planning a career in fashion, it is essential to understand that marketing is a vital component of this global industry.
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing brand identity.
• Key theoretical concepts illustrated with industry examples
• Broad range of case studies drawn from fashion, textile and retail businesses
• Comprehensive coverage of digital marketing
• For degree or foundation-level students as well as those contemplating a career in fashion
Índice: p. 236-238
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