Resumen: The fourth edition of this classic book has the results from the first-ever world-wide survey of entrepreneurial dietitians! More than 1335 dietetics professionals shared:
How much it cost to get started
What they charge for various services
Their most successful marketing ideas
Comparisons are drawn between what dietitians sell and charge when they make over $200,000 per year versus those whose businesses are barely surviving. The wisdom packed in their responses to these 88 questions is shared throughout this new edition.
The entrepreneurial nutritionist is fully updated and expanded. Readers will learn how to start and grow a private practice or consulting business. The book´s organization reflects the path of an entrepreneur, including:
Guidelines to help you decide whether starting a business is the right choice for you
Strategies for nurturing your business and business relationships
Nuts and bolts issues such as costs of starting up, developing a business plan, setting fees, reimbursement, and much more
A wealth of innovative promotion ideas and strategies
Exploration of exciting directions, such as sports nutrition, publishing, and media
Throughout the book, case reports and chapters written by experienced entrepreneurial nutritionist serve as a complement to the author´s own expertise.
The entrepreneurial nutritionist, with its comprehensive coverage and timely advice from a highly successful and respect entrepreneur, is an essential resource for both professionals and students.

Incluye bibliografía

Índice: p. 341-352