Resumen: Whether you work for internacional corporations or multiplatinum artists, clients are inceasingly requiring environmentally friendly and socially conscious solutions from desingners. No longer a fringe market, sustanable desing is now driven by economics as well as ethics. Innovations in production its visual aesthetic nor does it always have to cost more. Today you can make the same great work AND it can be sustainable!
By exploring eco-friendly print and paper production, delving into the leading theories of sustaninability and highlighting companies who are making innovative products, this book offers a practical framework for approaching sustainable grapic design. Each section is packed full of resources and offers methods to eaily incorporate new production methods into existing practice.
The work both establishe and emerging from around the World established and emerging designers from around the World demostrates just how visually sophisticated sustainnable communications innovative can be. Real.life projects are traced from concept through to the practical considerations of production. And, esperienced designers offer advine for how to adopt sustaninable practice and give evidence of just in-demand their services are.