Resumen: The fourth edition of the landmark book, health behavior and health education, offers an accessible, comprehensive, in depth analysis of the health behavior theories and practices that are most relevant to health education. This thoroughly revised edition includes the most current information on theory, research, and practice at individual, interpersonal, and community and group levels. The volume includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation.

Contenido:
Part one: health education and health behavior: The foundations
One: The scope of health behavior and health education
The changing context of health behavior
Health education and health in context
Setting and audiences for health education
Progress in health promotion and health behavior research summary
Two: theory, research, and practice in health behavior and health education
Theory, research, and practice: Interrelations
What is theory?
Paradigms for theory and research in health promotion and education
Trends in use of health behavior theories and models
Selection of theories for this book
Fitting a theory or theories to research and practice
Limitations of this book
Part two: models of individual health behavior
Three: the health belief model
Origins of the model
Description of HBM and key constructs
Evidence for the model’ performance
Measurement of HBM to mammography and AIDS- related behavior
Applications of the HBM to mammography and AIDS- related behaviors
Comparison of HBM to other theories
Challenges in future HBM research
Four: theory of reasoned action, theory of planned behavior, and the integrated behavioral model
Origins and historical development
Theory of reasoned action and theory of planned behavior
An integrated behavioral model
Elicitation
Application of IBM to HIV prevention in Zimbabwe
Five: the transtheoretical model and stages of change
Core constructs
Applications of the transtheoretical model
Multiple-behavior change programs
Limitations of the model
Six: The precaution adoption process model
How to stage theories address explaining and changing behavior?
The precaution adoption process model
Using the PAPM to develop and evaluate behavior change interventions
How stage theories can be tested
An example using matched and mismatched treatments
Review of research using the PAPM
Criteria for applying stage-based interventions
Future directions
Seven: Perspectives on health behavior theories that focus on individuals
Why theory is needed
How to decide which theory to use
A closer look at individual-level theories
Commonalities and differences across the theories
New constructs and theories
Part Three: models of interpersonal health behavior
Eight: how individuals, environments, and health behaviors interact: social cognitive theory
Concepts of SCT
Applications to health promotion
Case studies
New applications
Limitations in research on new SCT applications
Nine: Social networks and social support
Definitions and terminology
Background of the concepts
Relationship of social networks and social support to health
Empirical evidence on the influence of social relationships
Translating theory and research into practice
Social network and social support interventions
Health education and health behavior applications
Future directions for research and practice
Ten: Stress, coping, and health behavior
The transactional model of stress and coping: overview, key constructs, and empirical support
Theoretical extensions
Applications to specific health behavior research areas
Research gaps and future directions
Eleven: key interpersonal functions and health outcomes: lessons from theory and research on clinician-patient communication
Communication between health care providers and patients: historical perspective
Pathways between clinician patient communication
Moderators of communications-outcome relationships
Clinician-patient communication: application in health education and health behavior
Directions for future research
Twelve: perspectives on models of interpersonal health behavior
Some defining characteristics of interpersonal interaction
Theories and models at the interpersonal level
Part four: community and group models of health behavior change
Thirteen: improving health trough community organization and community building
Historical perspective
The concept of community
Models of community organization
Concepts in a community organization and community building
Community capacity and social capital
Issue selection, participation, and relevance
Measurement and evaluation issues
Application of community organization and community building
Community organizing and community building challenges and considerations
The challenge of community organization approaches
Fourteen: diffusion of innovations
Development of the field and related research traditions
Important factors in the diffusion process
The role of settings and organizations in diffusion of health behavior innovations
The practice of dissemination and diffusion of health behavior interventions
Fifteen: mobilizing organizations for health promotion: theories of organizational change
Introduction to theories of organizational change
Change within organizations
Organizational development theory
Change across organizations
Applications of organizational theory to health promotion
Future research to inform organizational change theories
Sixteen: communication theory and health behavior change: the media studies frame work
Organization of communication studies
Message production and media effects
Major models and hypotheses at the individual level
Theories at the macro level
Planned use of media
Future directions
Seventeen: perspectives on group, organization, and community interventions
New concepts and strategies for macro-level change
Multiple levels of influence and action
Models for change
Approaches to defining needs, problems and aims
The influence of technology on macro-level theory and practice
Similitaries between models
Research issues
Part five: using theory in research and practice
Eighteen: using the precede-proceed model to apply health behavior theories
Overview of the precede-proceed model
Issues to consider in using precede-proceed
Nineteen: social marketing
Definitions of social marketing
Basic principles of social marketing
The role of social marketing within a strategic communication framework
The role of theory and research in social marketing
International and domestic social marketing experiences
Twenty: ecological models of health behavior
Background, history and principles of ecological models
Application of ecological models to health behavior
Twenty-one: evaluation of theory-based interventions
Benefits and challenges of evaluating theory-based interventions
Types of evaluation
Phases of research
Types of validity
Intervention contexts and intermediate outcomes
Evaluation models
The rea-aim framework
Evaluation methods and analytical strategies for theory-based interventions
Cost issues
Examples of evaluating theory-based interventions
Challenges to conducting and evaluating theory-based health behavior research in applied settings
Twenty-two: perspectives on using theory: past, present, and future
Cross-cutting propositions about using theory
The precede-proceed planning model
Social marketing
Ecological models
Evaluation of theory-based health behavior interventions
Moving forward

Incluye bibliografía

Índice: p. 533-552