Resumen: Health behavior theory and public health provides students with a broad foundation in public health theory and tools for its application within the larger scope of public health research and practice. This new text explores a spectrum of theories including value expectancy behavioral economics, and ecological approaches, with the goal of empowering future public health planners to craft integrated and theoretically sound health promotion practices in an ever shifting healthcare environment.

Contenido:
Section I. Overview
Chapter 1. Health behavior in the context of the “new” public health
Chapter 2. How theory informs health promotion and public health practice
Chapter 3. The precede-proceed planning model
Section II. Conceptual and theoretical perspectives for public health research and practice
Chapter 4. Value-expectancy theories
Chapter 5. Models based on perceived threat and fears appeals
Chapter 6. Stage models for health promotion
Chapter 7. The behavioral economics of health behavior
Chapter 8. Social cognitive theory applied to health behavior
Chapter 9. Health communication: theory, social marketing, and tailoring
Chapter 10. Diffusion of innovations theory
Chapter 11. Ecological approaches in the new public health
Section III. Application to public health research and practice
Chapter 12. Measurement and design related to theoretically based health promotion research and practice
Chapter 13. Evaluating theory-based public health programs: liking principles to practice
Chapter 14. Translating research to practice putting “what works” to work

Incluye bibliografía

Índice: p. 351-366