CD No. 251

Resumen: Packaging is an essential aspect of retailing any manufactured product. On many occasions, it is the packaging, rather than product itself, that catches the consumer’s eye –and influences him or her to buy it.
In some instances, products are easily identifiable by characteristic packaging forms; in other cases, manufactures use unusual, quirky packaging design to make their products stand out from the crowd.
At the same time, structural packaging is extremely functional. It has traditionally served to protect and ship goods securely, yet with maximum economy in terms of costs and space.
Well -designed packaging always strikes a balance between logistics and, and Out of the Box: Ready-to-Use Structural Packaging is an invaluable sourcebook for anyone who needs practical designs and ideas for the taking. A handy, easy-to-understand reference for anyone seeking to design inexpensive, yet structurally sound packaging, this volume presents each design template on its own spread, along with the finished product.
The design of any package should also involve decisions on the dimensions, material, and the thickness of the material used, and whether are appropriate for the size, weight and nature of the product. Other techniques such as scoring or creasing will further increase the strength of the packaging, and these should be taken into consideration to ensure the success of any structural packaging design.