| 000 -LEADER |
|---|
| fixed length control field |
01445nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240603103200.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170619s2015 enka|||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1-78067-566-4 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
umsa |
| Language of cataloging |
spa |
| Transcribing agency |
umsa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5439 .C6 |
| Item number |
P67 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Posner, Harriet |
| 9 (RLIN) |
20170 |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Marketing fashion : |
| Remainder of title |
strategy, branding and promotion / |
| Statement of responsibility, etc |
Harriet Posner. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2a ed. |
| 264 #1 - PRODUCCION, PUBLICACION, DISTRIBUCION, FABRICACION Y DERECHOS DE AUTOR |
|---|
| Lugar de producción, publicación, distribución, fabricación |
Londres : |
| Nombre del productor, editor, distribuidor, fabricante |
Laurence King publishing, |
| Fecha de producción, publicación, distribución, fabricación o derechos de autor |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
240 p. : |
| Other physical details |
il. ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Resumen: Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. If you are planning a career in fashion, it is essential to understand that marketing is a vital component of this global industry.<br/>Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing brand identity.<br/>• Key theoretical concepts illustrated with industry examples<br/>• Broad range of case studies drawn from fashion, textile and retail businesses<br/>• Comprehensive coverage of digital marketing<br/>• For degree or foundation-level students as well as those contemplating a career in fashion |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Índice: p. 236-238 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comercializacion de la moda |
| 9 (RLIN) |
20171 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industria del vestido |
| 9 (RLIN) |
20172 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Moda |
| 9 (RLIN) |
14682 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |