| 000 -LEADER |
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| fixed length control field |
01314nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230203090849.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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150529t19951995sp ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
84-481-1611-9 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
umsa |
| Language of cataloging |
spa |
| Transcribing agency |
umsa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF 5415.13 |
| Item number |
.L3518 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lambin, Jean Jacques |
| 9 (RLIN) |
17415 |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Marketing estratégico / |
| Statement of responsibility, etc |
Jean Jacques Lambin; traducción Salvador Miquel, Antonio Carlos Cuenca; revisión técnica Jaime Rivera, Nora Lado. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Madrid, España : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 610 p. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Resumen: Esta nueva edición, totalmente revisada, actualizada y aumentada, presenta todos los conceptos y técnicas del marketing de hoy en día, y tienen en cuenta la evolución continua de los conocimientos sobre el marketing. El objetivo de este libro es proponer un marco de reflexión y un conjunto de métodos de análisis que permitan aplicar la gestión del marketing estratégico, lo cual determina, en definitiva, la eficacia económica y social de las acciones de la empresa.<br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye bibliografía |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Índice: p. 605-610 |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Main entry of original |
Título original: Le marketing strategique. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Administración de la mercadotecnia |
| 9 (RLIN) |
2368 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
|
| Koha item type |
Libros |