| 000 -LEADER |
|---|
| fixed length control field |
01588nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
006193 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230203090636.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130703s2009 mx spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-607-442-049-4 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
umsa |
| Language of cataloging |
spa |
| Transcribing agency |
umsa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF |
| -- |
5548.32 |
| -- |
.L3818 |
| Item number |
2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Laudon, Kenneth C. |
| 9 (RLIN) |
7398 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
E-commerce : |
| Remainder of title |
negocios, tecnología, sociedad / |
| Statement of responsibility, etc |
Kenneth C. Laudon, Carol Guercio Traver; traducción Alfonso Vidal Elizondo, María del Carmen Gutiérrez Díez. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México, D.F. : |
| Name of publisher, distributor, etc |
Pearson, |
| Date of publication, distribution, etc |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxvi, 809 p. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Título original: E-commerce: business, technology, society |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Resumen: Este libro presenta con gran claridad las tres fuerzas principales en las que se apoya el comercio electrónico: fundamentos de negocios, oportunidades tecnológicas y temas sociales.<br/><br/>En cada capítulo estos temas cobran vida con el análisis de los conceptos en las áreas de economía, marketing y tecnologías de la información, y presenta casos reales de negocios e historia relacionadas con el comercio electrónico.<br/><br/>El resultado es un fascinante marco de trabajo para organizar un tema complejo, el cual le conduce a una clara comprensión de cómo va evolucionando, día con día, el comercio electrónico.<br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye bibliografía e índice |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comercio electrónico |
| 9 (RLIN) |
1560 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercadeo en internet |
| 9 (RLIN) |
12806 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Tecnología de la información |
| 9 (RLIN) |
4816 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Guercio Traver, Carol |
| 9 (RLIN) |
12807 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |