| 000 -LEADER |
|---|
| fixed length control field |
01491nam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
001557 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230203090359.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041221s2002 mx # 000 u spa u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
970-686-202-1 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
umsa |
| Language of cataloging |
spa |
| Transcribing agency |
umsa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 9980.5 |
| Item number |
.H6318 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoffman, K. Douglas |
| 9 (RLIN) |
3647 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fundamentos de marketing de servicios : |
| Remainder of title |
conceptos, estrategias y casos / |
| Statement of responsibility, etc |
K. Douglas Hoffman, John E. G. Bateson; traducción Pilar Mascaró; revisión técnica Carlos Mondragón. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México, D.F. : |
| Name of publisher, distributor, etc |
Thomson, |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 569 p. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Resumen: El principal interés de los autores es que el estudiante tome conciencia sobre los problemas específicos que hay en todo tipo de servicio al cliente. <br/><br/>La manera de exponer los temas permite flexibilidad al profesor para complementar la obra con sus propios materiales; lo anterior se debe a que la materia de marketing de servicios es relativamente joven en los planes de estudios.<br/><br/>Sin embargo, el nivel de actualización de este libro ubica a los lectores en lo que se necesita saber hoy para encarar con seguridad el difícil y cotidiano reto de prestar servicios con alta eficiencia.<br/><br/><br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Índice: p. 558-567 |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Main entry of original |
Título original: Essentials of services marketing |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industria de servicios |
| 9 (RLIN) |
3648 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercadotecnia |
| 9 (RLIN) |
1554 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bateson, John E. G. |
| 9 (RLIN) |
3649 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |