| 000 -LEADER |
|---|
| fixed length control field |
01178nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000171 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230914133600.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040124s1999 mx a 000 u spa u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
970-10-2824-4 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
umsa |
| Language of cataloging |
spa |
| Transcribing agency |
umsa |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P 90 |
| Item number |
.D6518 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dominick, Joseph R. |
| 9 (RLIN) |
245 |
| 245 13 - TITLE STATEMENT |
|---|
| Title |
La dinámica de la comunicación masiva / |
| Statement of responsibility, etc |
Joseph R. Dominick; traducción Alejandra Rivera Ferreiro; revisión técnica Lourdes Amador Araujo. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México, D.F. : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 579 p. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Resumen: Esta obra ofrece una magistral fusión entre la visión y la perspectiva crítica sobre el desarrollo de los distintos medios de comunicación masiva. Además, incluye varios análisis de gran relevancia en nuestros días, tales como la importancia cultural de los medios, las perspectivas de la comunicación masiva en el nuevo milenio y sus efectos en el medio social.<br/><br/><br/> |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Título original: The dynamics of mass communication. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Índice: p. 573-579 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Medios de comunicación masiva |
| 9 (RLIN) |
246 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |