Posner, Harriet
Marketing fashion : strategy, branding and promotion / Harriet Posner. - 2a ed. - 240 p. : il. ; 26 cm.
Resumen: Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. If you are planning a career in fashion, it is essential to understand that marketing is a vital component of this global industry.
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing brand identity.
• Key theoretical concepts illustrated with industry examples
• Broad range of case studies drawn from fashion, textile and retail businesses
• Comprehensive coverage of digital marketing
• For degree or foundation-level students as well as those contemplating a career in fashion
Índice: p. 236-238
978-1-78067-566-4
Comercializacion de la moda
Industria del vestido
Moda
HF 5439 .C6 / P67 2015
Marketing fashion : strategy, branding and promotion / Harriet Posner. - 2a ed. - 240 p. : il. ; 26 cm.
Resumen: Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. If you are planning a career in fashion, it is essential to understand that marketing is a vital component of this global industry.
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing brand identity.
• Key theoretical concepts illustrated with industry examples
• Broad range of case studies drawn from fashion, textile and retail businesses
• Comprehensive coverage of digital marketing
• For degree or foundation-level students as well as those contemplating a career in fashion
Índice: p. 236-238
978-1-78067-566-4
Comercializacion de la moda
Industria del vestido
Moda
HF 5439 .C6 / P67 2015